| Course Objective |
This qualification provides the skills and knowledge for an individual to be competent in frontline management skills of those working in a retail or business-to-business environment. In addition, this course also prepare them for sustainable practices & trends in the new economy.
The programme is highly customizable and is especially suited for young persons looking to become a retail professional to understand the changes/ evolution/ revolution taking place within the retail industry.
Among the topics covered include Customer Service Environment, Building Relationships with Customer, Sustain Customer Loyalty, Communications and Retail Support Services, OmniChannel Marketing, Personalization, technologies that are converging around retail, as well as changes in engagement with the customers in the digital economy.
Also reflects the role of individuals who have the primary responsibility of engaging the customer, maintaining daily store operations and delivering on organisational expectations.
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